This infographic shows social media use at B2B companies. Can you believe LinkedIn is 10 years old?! I work in the B2B industry and this infographic does make me feel better.
So as a B2B in a regulated industry (we do pharmaceutical packaging), how do you make social media fun and interactive? In my research, I found a great example, General Electric (GE). The GE website features a few widgets. GE also has a presence on Facebook, Twitter, Pinterest, YouTube and Instagram. The social media sites feature stores and photos from behind the scenes or just for fun. Here is one that caught my eye:
What are your thoughts on B2B social media? Can B2B social media be as successful as B2C social media? Here are 5 B2B Social Media Case Studies that may help you make a decision. 🙂
nicolewhitman 